- Marathon Brand is once again the Official Fuel of the Big Ten Conference and a presenting sponsor of the Big Ten Network.
- It’s the second year of the multi-year partnership with the Big Ten that will showcase Marathon on TV-visible signage at events, as well as broadcast videoboards, scoreboards and billboards.
- This year’s partnership will include major events including the Big Ten Football Championship Game, Big Ten Women’s and Men’s Basketball tournaments and more.
For some, there’s nothing better than going to bed on a Friday night knowing the next day is game day. Whether it’s the ‘fall is in the air’ feeling, the passion, the rivalries, or the belief your team and your traditions are the best in the land, college football just hits differently.
As the Official Fuel of the Big Ten Conference and Presenting Sponsor of the Big Ten Network, Marathon Brand is looking forward to another season of Big Ten football to kick off the second year of the multi-year partnership that will showcase Marathon on TV-visible signage at events, broadcast videoboards, scoreboards, billboards and more.
“It’s hard to find that same kind of passion anywhere else,” said John Rice, Manager, Advertising & Brand Management at Marathon Petroleum. “Witnessing some of the finest student-athletes in the nation compete with grit, determination and respect is inspiring. That’s why we’re proud to partner with the Big Ten Conference and connect our brand with a passionate fan base.”
Marathon’s multi-year partnership with the Big Ten doesn’t stop with football. The brand will also be featured across the conference’s vast array of sports including hockey, baseball, women’s basketball and men's basketball.
“The experience of attending a Big Ten sporting event – or viewing a Big Ten event with friends and family is a powerful one,” Rice said. “We believe the same about our partnership with the Big Ten.”