10 Reasons to Convert to Marathon

“The Marathon Brand is increasingly becoming the brand choice for many other branded sites. In fact, since 2004, we have converted more than 750 sites to the Marathon brand from other brands across all of our markets. Most cite the fact that we are a customer-focused, full-service brand with an outstanding supply infrastructure as the main reasons for their decision to change brands. More Marathon sites is a good thing for everyone in the network and makes the Marathon Brand even stronger.”
Marathon Brand Manager
Converting to Marathon
Are you a non-Marathon branded jobber or site operator in need of a new brand? Here are just a few of the key reasons, which justify making Marathon your brand of choice:
Number 1AMERICAN FRIENDLY IMAGE
Marathon is an American company with a reputation for being ethically and environmentally responsible. Consumers know and respond to the crisp red, white and blue American image. Marathon’s slogan is “Fueling the American Spirit.”
Number 2ESTABLISHED PRESENCE
Marathon has an established presence in the Midwest and is an increasingly well-known name in the Southeast.
Number 3 RESPONSIVE CUSTOMER SERVICE
Marathon still believes in the value of face-to-face interaction with the best territory manage-to-customer ratio in the industry. They believe that Marathon’s success has a direct relationship to their customers’ success.
Number 4 RELIABLE SUPPLY
Marathon is proud to have a premier supply network throughout more than 60 strategically located light products terminals.
Number 5 COMMUNITY FOCUS
Marathon’s new branding campaign emphasizes local dealers with strong connections to their own communities.
Number 6 A PREMIER WEB SITE
Marathon’s empowered marketing web site puts vital information at customer’s fingertips, saving them both time and money.
Number 7 VALUE ADDING PROGRAMS
Marathon’s menu of programs gets customers to spend more money at your business. Marathon programs include co-branding relationships with major national brands such as STP, Folgers and Waste Management.
Number 8 GREAT WAYS TO PAY
The Marathon Platinum MasterCard from Chase is a great traffic builder for Marathon Brand stations. A proprietary credit card, fleet cards and prepaid cash and gift cards round out an array of flexible payment products.
Number 9 VISIBLE ADVERTISING
From seasonal promotions and point-of-sale, Marathon advertising supports the brand in a variety of ways. Marathon also provides customers with funds to participate in advertising in their local community.
Number 10 STP CO-BRANDED GASOLINE
Marathon gasoline’s now include custom-made STP® Additives in all three grades.

Updated: Thursday, February 10 2011